Our Foodpreneurs

2 Selai

2 Selai

Founded by Sibusiso Twala and Thabane Ledwaba the dynamic duo has clear objectives to disrupt the Fast-Food franchise industry and inspire the community that supports them. “We believe in the spirit of going after your goals.” That is what drives the founders of 2Selai. #Mayishe.

2Selai is a youth owned company which was born out of the desire to challenge what is the status quo. Founded in November of 2017 2Selai started as a small shop in the garage of a Soweto home.  In 2021 the company launched 2 stores in Soweto and Sandton.

The primary product offering is a Kota, a hollowed-out quarter loaf filled with a variety of ingredients. The company has a variety of independent flavour profiles in the Kota range which in the industry is quite rare. Their menu attempts to accommodate a wide range of clients including those who would be completely new to the products and invite all diverse races of South Africa to the truly loved and culturally intrenched meal

Product range

  • Beef OG
  • Porky OG
  • Fish
  • Chicken
  • Rib
  • Nemo
  • Vegetarian
  • The OG

Interventions

  • Access to high quality manufacturing facilities –The centre provided the entrepreneur with access to manufacturing facilities (Sandton Dark Kitchen) and stock to operate the kitchen.
  • Capacity building – The centre provided the clients with various training to enable them to manage their business and understand the required standards within the food industry.
  • Access to Market –The centre assisted the entrepreneur with access to the Uber eats, platform allowed the client to increase their footprint in the areas that they operate in. Through the platform, the company has access to more customers easily and efficiently. The centre assisted the entrepreneur with the Proudly South African endorsement, the endorsement gave the client exposure to potential customers and market opportunities.

How is the business progressing now?

The company launched a new store in Sandton, and they managed to sustain 16 jobs. Sales have increased and the business demonstrate the potential to remain sustainable.

Contacts

Website: www.2Selai.co.za
Instagram: @2Selai
Twitter: @2_Selai
Facebook: 2Selai
TikTok: 2Selai

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